During a recent and rare sojourn into GNC at the Jefferson Valley Mall, about two miles from Gregg Valentino’s arms, I spied something equally lumpy in a shiny brown wrapper, marked down to half-price: OHYEAH!, it read. But before you can say “Gayer than ice dancing with Clay Aiken”, I chose to look past the porn-influenced name and give this bar a shot. Oddly, before I could even sample it, I told MW Senior Editor Blockhead about my recent purchases and when I mentioned the ‘Oh Yeah’ bar, he quickly said, “That’s my favorite” before clarifying that ISS Research’s Strawberry Flavor was his preferred bar. (Insert fruity joke here!) So there I was — just me and my Ohyeah Protein Bar.
I had selected the Peanut Bar and the first thing I noticed after unwrapping it was how delicious it looked. Trust me, I’ve eaten more than my fair share of candy bars, and I was drooling before I even took a bite. Unlike those companies that drape their inedible protein in a black layer of stale chocolate (or worse, carob!), ISS drapes the Oh Yeah bar in an attractive beige peanut butter coating that barely covered the ample amount of peanuts just beneath the surface. I took a big bite. SCRUMPTIOUS! The crunchy nuts and outer peanut butter layer provided the perfect balance for what appeared to be a dark chocolate protein log inside the bar. ISS wisely masked the flavor of the bland protein mix with fresh peanuts and high quality chocolate and I didn’t taste anything except for what they wanted me to.
I finished the bar in record time and without any beverage needed to wash it down. Most importantly, I actually came close to eating a second bar in the same sitting because it really did taste that great. I’m happy to report that ISS is a company that actually does a bit of taste-testing to deliver a scrumptious, high-quality product that I highly recommend.
Ed. Note: I took away one star for making me say ‘Oh Yeah’ to a pimply-faced teenage boy at the GNC counter.